DILLON BECKER
Director of Creative & Strategy
San Francisco, CA
(click the following to learn about my side project creations and accomplishments)

MoGraph, Video, & Film
Web Design & Development
Creative Tools & Assets
Game Design & Development

Presentations
▪ Digital Taipei 2017: Best Practices for Improving Video Ad Metrics
(September 2017)

▪ GDC 2017: Breaking Ad: The Formula For Winning Video Advertising
(March 2017)

▪ Pittsburgh Center for the Arts: Auditioning Techniques for Filmmakers
(February 2015)


Articles
5 Video Advertising Trends to Watch in 2018
(January 2018)

How the Best Mobile Marketers Get the Most Out of Every Video Ad Creative
(October 2017)

9 Great Sources for Video Ad Creative Inspiration
(August 2017)

9 A/B Testing Ideas to Make Better Mobile Video Ad Creatives
(July 2017)

Why Millions of People Can’t Take Their Eyes off Mobile Video Ads
(June 2017)

How to Run a Feedback Session on Your Mobile Video Ad Creative
(April 2017)

What Do Players Want to See in Video Ads for Mobile Games? [Survey]
(March 2017)


Bachelor of Arts in Film Production and Studies from University of Pittsburgh - Pittsburgh, PA (Aug 2007 – April 2012)

Additional Learning
▪ Project Management: The Basics for Success fromUniversity of California, Irvine on Coursera (May 2019)
▪ SQL for Data Science from University of California, Davis on Coursera (Aug 2018)
▪ Advertising and Society from Duke University on Coursera (Aug 2017)
▪ Google AdWords Video Advertising from Google (Jul 2017)
▪ Introduction to User Experience Design from Georgia Institute of Technology on Coursera (Jun 2017)
▪ Marketing Analytics from University of Virginia on Coursera (Feb 2017)
▪ Viral Marketing and How to Craft Contagious Content from University of Pennsylvania on Coursera (Dec 2016)
▪ Copyright for Multimedia from Duke University, Emory University & The University of North Carolina at Chapel Hill on Coursera (Dec 2016)
▪ Story and Narrative Development for Video Games from California Institute of the Arts on Coursera (Aug 2016)

UA
▪ A/B Testing
▪ Creative Reporting / Analysis
▪ Creative Team Management
▪ Rapid Ad Production and Iteration
▪ ASO
▪ Media Buying
▪ Playable Ads

Creative
▪ After Effects (+ major plugins/scripts)
▪ Premiere Pro
▪ Photoshop
▪ Audition
▪ Illustrator
▪ Sketch

Ad Platforms
▪ AdWords (UAC)
▪ Facebook / Instagram
▪ Snapchat
▪ Voluum

Marketing Tools
▪ Adjust
▪ Kochava
▪ Singular
▪ SplitMetrics
▪ App Annie
▪ Sensor Tower
▪ Apptica
▪ Looker
▪ Tableau
▪ Hubspot

Production
▪ Creative Briefs
▪ MSA/SOW
▪ Negotiations
▪ Budgeting
▪ Concepting
▪ Structured Brainstorming
▪ Talent Casting
▪ Screenwriting
▪ Storyboarding
▪ Localization/Culturalization

Web Design
▪ HTML5
▪ CSS
▪ Javascript
▪ PHP
▪ AWS
▪ FTP/SFTP/SSH

Game Design
▪ Unity 3D
▪ Construct 2/3
▪ Blender
▪ FL Studio

Dillon Becker | LinkedIn
San Francisco, CA